Types of advertising

Dictionary Definition: “the action of calling something to the attention of the public especially by paid announcement to call public attention by emplacing describable qualities as to arouse a desire to buy or patronize (promote)”.

Advertising

·         Advertising is a mass- medicated form of communication.

·         Promotes and item, products or person

·         Attempts to persuade the audience it is targeted for.

·         Advertising takes away your choice it wants you to buy their products and not others.

Types advertising	Definition	Examples
Print	Print advertising is advertising in newspapers, magazines, catalogs, or mailers. Usually, print ads use some of different mixtures photographs, illustrations, and copy. For example I used the Batman Dark Knight poster as print advertising but other examples can Grand Theft Auto San Andreas, Nike, The Sun, Empire and Pro Games magazines.
Outdoor	Any advertising done outdoors that publishes the business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted outside of the business’s own headquarters. For example I used West end London as outdoor advertising but others examples can be Tokyo and New York.
Broadcasting	Broadcast advertising is by streaming, radio, TV and by using the internet. Normally the number one broadcast advertising is advertising on the television. For example I used “20th Century Fox Television” which is a film based; others examples can be HBO
Covert	Also known as guerrilla advertising is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand, as in the movie Minority Report, where Tom Cruise's character John Anderton owns a phone with the Nokia logo clearly written in the top corner, or his watch engraved with the Bulgaria.
Surrogate	Surrogate advertising is when an advertisement has the logo or brand of another company advertised within it. An example would be a product that shows in the commercial retailer outlets that offer their product in stores.
Celebrity	Companies use famous people to advertise their product such as, celebrity or athlete. By doing so people will recognise the product and buy it for example television adverts, posters, newspapers, but most commonly magazines. My example is a good definition of celebrity advertising because Queen Latifiah is used in the magazine “Cover Girl”.
Viral	The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral promotions may take the form of video clips, interactive Flash games, advert games, eBooks, brand able software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
Branding	This is effective because they build a connection between the brand personalities as it is perceived by the target audience and the actual product/service. For example Nike and Adidas.